The Premiere Hills, a super-premium area in Samarinda, East Kalimantan, is a testament to Agung Podomoro's commitment and consistency in delivering the best and foremost properties in its class. Supported by a range of premium and exclusive facilities and located in a prestigious area, The Premiere Hills is believed to drive Samarinda to become a new metropolitan city in Indonesia, offering the best investment opportunities.
The Premiere Hills' Marketing General Manager, Yoga Gunawan, explained that The Premiere Hills is projected to become a super-premium area for the upper-middle segment, providing optimal comfort and property value appreciation for its residents. The Premiere Hills caters to the needs of executives and expatriates seeking elite, exclusive, and luxurious residences. Its presence is also part of APLN's commitment to support the development plan for the new National Capital (IKN) in East Kalimantan, as The Premiere Hills offers easy access to the prospective new capital.
"As the economy grows and the IKN development plan progresses, Samarinda will become one of Indonesia's economic centers. As a developer, we take the initiative to support the housing needs of millions of people who will relocate to the IKN," Yoga explained.
Yoga stated that for years, East Kalimantan has been a center of the resource-based economy, with many national and multinational companies developing businesses in the oil and gas, coal, palm oil plantation, and other mineral mining sectors. This factor has made East Kalimantan an economic barometer in Indonesia, and with positive economic growth, the property asset value in the region is also high.
"In the Samarinda area, land prices have increased by an average of 15% per year. In premium areas like The Premiere Hills, the increase can be even higher due to its strategic and exotic location, along with its highly premium residential facilities," Yoga said.
The Premiere Hills offers residences ranging from 128 m2 to 1,360 m2, totaling 191 units in a 14-hectare area. With this concept, The Premiere Hills will predominantly be surrounded by green areas, which can drive higher property value appreciation.
Yoga revealed that since its introduction in early September 2022, the sales of The Premiere Hills have been very high, with some customers purchasing more than 2 units of the larger types. This fact aligns with Bank Indonesia's data, which recorded a 29.86% (YoY) growth in sales of larger-sized houses until the second quarter of 2022. The demand for large-sized houses is higher compared to medium and small-sized houses.
"High net worth individuals (HNWI) are well aware that amidst inflation projections and recession challenges, property remains one of the safest investment instruments. This was evident during the previous pandemic, where Indonesia's economy contracted in the second and third quarters of 2020 and was declared in recession in the fourth quarter of 2020. However, luxury home sales increased rapidly during that time, as the property industry's resilience was one of the strongest against such economic disruptions," he added.
Presenting five natural advantages in harmony with the surroundings, along with internationally acclaimed facilities, The Premiere Hills will provide a luxurious living experience while supporting a productive lifestyle for its residents.
"The Premiere Hills is equipped with five elements that offer an elegant, modern, and sophisticated living experience for its residents. These five elements include fresh air to support residents' health, produced by the location's super elite position in the hills, surrounded by tropical forests, and flanked by three lakes. This integration with nature allows The Premiere Hills to provide spectacular views, including a beautiful view of Samarinda city," Yoga explained.
These five natural elements also align with the South European Mediterranean Green Living c
